Competitor Assessment: Regular Monitoring of Key Competitor Activity

Competitor activity monitoring is a part of client organization’s CI function.
Digtinctive received a request to track and synthesize various client available subscribed data to bring out the highlights on competitor activities, which would feed into the clients’ decision-making process.

To provide a monthly and quarterly deliverable that captures key news highlights on select competitor companies
Monitoring to capture existing and pipeline product activities / developments
Provide insights and implications for the client, as well as possible recommendations to address competitor moves

Relevant information was extracted from company’s quarterly and annual results and press releases.
Extensive secondary desk research was conducted to fill in the information gaps from the data available in client’s database.
Implication of these events were highlighted after detailed analysis and brainstorming sessions with the client teams across multiple functions – Commercial, R&D, BD, Regulatory, Market Access etc.
Level of impact was assessed and ranked on priority index.
The information was compiled and delivered in a PPT presentation.
An excel dashboard was built for easy sorting, filtering and viewing the relevant competitor activity.

The report provided insights on a monthly and quarterly basis that was shared across organizational leadership to help make informed decisions

The report was leveraged by client teams to workshop strategies and develop associated tactics to address competitor activities that could have implications on client’s current and future business