Segmentation provides a critical foundation to optimize marketing strategy, messaging, and tactics. The right segmentation enhances market understanding and fosters stronger relationships with healthcare professionals. By targeting high-potential segments and developing personalized strategies, pharmaceutical companies aim to drive long-term growth and profitability.
What We Do?
Optimizing Sales Force Activity With Right Segmentation
We optimize sales force activity by understanding individual customers' unique prescribing preferences, demographics, specialty focus and practice patterns. Our services encompass market research and competitive landscape analysis, hypothesis and design, qualitative profiling, strategizing and implementation. Tailored marketing strategies are then developed for each segment, ensuring that messages resonate and meet the specific needs of the target audience.
How We Do It?
At Digtinctive, we approach segmentation as a strategic craft, combining market intelligence with statistical precision. Our goal is to deliver a segmentation strategy that aligns seamlessly with your business objectives, ensuring you reach the right audience with precision and impact.
Market Research and Competitive Landscape Study
Our segmentation strategy commences with an in-depth exploration of the market and a thorough study of the competitive landscape. By understanding market dynamics and assessing competitors, we set the stage for a robust segmentation approach.
Quantitative Research - Run Statistical Model Profiling
Quantitative research takes center stage, where we employ advanced statistical models for profiling. This involves running models that effectively identify key characteristics and patterns within the data, contributing to a nuanced segmentation process.
Scenario Testing
We believe in the importance of scenario testing to validate and refine our segmentation strategy. By simulating different scenarios, we ensure that our segmentation approach stands resilient under various conditions, enhancing its practicality and reliability.
Segmentation Implementation
Once validated, the segmentation model is implemented to categorize physicians into their respective segments. This involves integrating the segmentation criteria into customer relationship management (CRM) systems or other marketing databases used by pharmaceutical companies.
