The value of patient analytics is propelled by the growing demand for granular insights along the patient's journey and the increasing supply of real-world data. AI/ML-powered analytics play a pivotal role in identifying patient behaviors, patterns, and the drivers and barriers influencing key decisions, both in commercial and medical aspects.
What We Do?
Guiding Your Path to Patient Excellence
By harnessing our patient analytics capabilities, which combine deep domain/therapeutic experience, structured and unstructured patient-level data understanding, data science techniques, and AI/ML-driven analytics, we unlock actionable insights and recommendations for better commercial decisions for our pharmaceutical clients.
How We Do It?
We help identify high value patients by categorizing them based on different factors like demographics, clinical traits, behaviors, and utilization patterns. It helps healthcare providers understand specific patient needs and customize services for better outcomes.
Patient Journey
We derive insights related to patient diagnosis, treatment, mono vs. combination therapy, health outcomes, and their associated costs to inform decisions and actions.
Patient Finder
Finding the right patients at the right time is vital. We utilize appropriate data assets and analytics for specific needs, allowing clients to engage physicians treating patients of interest, accurately size the market, drive forecast assumptions, and more.
Patient Segmentation/Targeting
By driving payer and provider segmentation, we identify high-value opportunities to guide 'where to play' and 'how to win' decisions, focusing on high-value segments.
Source of Business
We measure patient behavior over time to identify a patient's Source of Business, determining whether a transaction is New to Market, Continuing, Switch, Add-on, Discontinued, etc.
