Targeting is an integral part of the pharmaceutical marketing process, enabling companies to optimize their outreach and achieve sustainable growth in a competitive healthcare landscape. The objective is to allocate resources effectively and tailor marketing efforts to engage with the most relevant physicians.
What We Do?
Tailored Target Methodology for Sales Excellence
We will collaborate with you to utilize data on demographics, writing behavior, and promotional response to achieve success through efficient targeting. Our solutions provide right targeting strategies to enable decision making and help the leadership team prioritize the right targets. We develop a tailored target methodology to suit each of your customer-facing roles and enable their success.
How We Do It?
At Digtinctive, our targeting strategy is not just about reaching physicians; it's about reaching the right physicians with the right message. By infusing precision into your targeting efforts, we ensure your strategies resonate effectively in the complex healthcare ecosystem. Our targeting strategy is finely honed through a meticulous process that integrates market intelligence, surveys, and CRM data. Here's our approach:
Physician and Account Data Analysis
We delve into physician and account data, leveraging market research insights to understand the nuances of physician attributes. By analyzing data gleaned from surveys and CRM sources, we gain a comprehensive understanding of the healthcare landscape.
Developing Physician Personas
We go beyond data points to create comprehensive physician personas. These personas encapsulate vital information about physicians' needs, preferences, pain points, and behaviors. Crafting detailed personas allows us to tailor messaging and strategies with a personalized touch, enhancing engagement.
