Client Situation
- An emerging pharmaceutical company faced a critical challenge on the brink of its inaugural product launch.
- IT team, lacking prior experience in the pharmaceutical industry, encountered a significant hurdle - inexperience hindered their ability to comprehend the requirements of business stakeholders.
- This obstacle impacted essential pre-requisite activities, such as evaluating data sources and reviewing pre-implemented systems like Customer Relationship Management (CRM) and marketing tools crucial for product launches.
- The misalignment between IT strategy and business needs posed a substantial risk to the launch readiness of the analytics system.
- Business teams were heavily reliant on the data analytics and insights team for guidance on the overall roadmap, exacerbating the challenge.
Objective
- Organization aimed to establish a robust and forward-looking Master Data Management (MDM) and data warehouse solution
- Solution needed to be scalable and capable of supporting both immediate and future product launches
Approach/Solution
- Client Engagement: Assisted the client in setting up systems and provided subject matter expertise for a tailored MDM and scalable data warehouse system
- Needs Evaluation:
Conducted sessions with key stakeholders to understand current and future business and data needs
Evaluated data sources and options, creating a procurement list for short and long-term solutions
- Solution Implementation:
Designed MDM and data warehouse systems based on industry best practices, customized to client requirements
Partnered with the IT team for efficient MDM implementation in a new pharmaceutical tool
Built an automated, modularized data warehouse system for HQ, field reporting, and advanced analytics
Ensured high-quality data with a robust framework, featuring progress and QC reporting for minimal manual intervention
Impact
Data-Driven Launch: MDM and data warehouse solutions ensured immediate access to vital data for business queries from day 1
Ad Hoc Efficiency: Implemented a swift ad hoc layer, facilitating quick query responses and custom reports for leadership
Operational Excellence with MDM: MDM streamlined operations, providing a single source of truth and minimizing manual intervention in daily processes.
