Client Situation
- Large-sized pharmaceutical company in Aesthetics struggling with effective analytics, particularly in comprehending the impact of scientific exchanges with Key Opinion Leaders (KOLs) and healthcare practitioners.
- Seeking a solution for performance analytics to assess the influence of interactions, emphasizing meaningful engagement and scientific content utilization.
- Medical affairs team engaging with KOLs through various channels, prompting the need for a comprehensive understanding of the engagement's impact on business objectives and efforts to monitor and enhance team performance.
Objective
- Develop a solution for performance analytics, evaluating interaction effectiveness and scientific content utilization
- Identify meaningful interactions contributing significantly to the client's business objectives, establishing mechanisms for monitoring and offering insights for strategic improvement within the medical affairs team
Approach/Solution
- Performance Monitoring: Implemented a dashboard enabling the client to analyze medical affairs team performance through KPIs, including engagement frequency, data point observations, content effectiveness, medical inquiries, and referrals, while also facilitating the identification of improvement areas and tracking the impact of initiatives.
- Impact Analysis: Platform delivered a dashboard enabling the client to measure the impact of medical affairs activities on business objectives, including product adoption and market share, while providing insights into key impact drivers such as engagement type and involved Key Opinion Leaders (KOLs).
Impact
Real-time insights from the medical affairs analytics' solution enabled data-driven decision-making for the client
KOL engagement tracker facilitated tracking interactions across channels, identifying areas of interest
Impact analysis dashboard offered insights into medical affairs activities, optimizing engagement strategy, while performance monitoring tools aided in team performance tracking and improvement identification
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